Would You Like Your Favors Personalized, Customized, or Both?
Did you notice that the words customized and personalized are used multiple times to describe the products on our website? And they probably appeared all over the internet searches that helped you find us! While these words are used almost interchangeably in everyday conversation, at OccasionOgraphy® they have distinct meanings—definitions that will help you stand out from the competition and grow your personalization and customization business.
Customization is becoming increasingly common in every business. It simply means that the consumer has the ability to choose the attributes of the product. For example, when you choose the color and storage capacity for your iPod, that’s customization. And guess what? Personalization services are also a dime a dozen. Personalized items could carry a name or initials, have a photo screen printed on a prominent place, or even feature a business name and logo. Again, both of these service are extremely common. It isn’t rocket science, after all!
So, you’re probably wondering, “How is this relevant to the personalized (or is that customized?) candy bar or mintbook business? How can I make money with personalization and/or customization with OccasionOgraphy®? Why should I even consider going into this business at all?” Ah, therein lies the genius of our system. While customization and personalization individually are quite common, products that combine the two capabilities are extremely rare. And OccasionOgraphy® stands alone in the personalized favor business as offering both customization AND personalization…in a highly flexible and powerful manner.
With OccasionOgraphy®, you can help your customers select multiple elements of the end product:
1. the graphic design (background) of their Cherubs-N-Chocolate® wrapper
2. the text, logo or other imagery printed on the wrapper
3. the color of foil pouch
4. the contents (bar, mint, beverage)
5. additional embellishments (ribbon, clear sleeve, bouquet holder, etc.)
For the first time, customers can choose every element of their favors, not having to sacrifice customization for the sake of personalization or vice versa! And, just to top it off, OccasionOgraphy® also allows your customers to customize the ITEMS they choose. They aren’t just limited to candy bars, they can pick the perfect item for their event. The custom candy wrappers can be used to hold sugar free candy bars, granola bars, even toys or novelty items (perhaps even birdseed or rice to throw at the wedding!). SplashBands™ allow them to personalize (and customize!) water bottles, or almost any other drink that comes in a plastic bottle! MyMintos™ matchbook mint covers can be used to hold mints, or sugar free candy, gum, tickets, memorial coins or even lapel pins for business organizations. The options are unlimited.
The fact that the personalization and customization markets are so large speaks to the popularity of these services, and OccasionOgraphy® helps you, literally, offer the best of both worlds. And the best thing? Our system is ridiculously easy to use. If you can use a word processor, you can use OccasionOgraphy® . Even if you are new to computers, the fact that you found this blog means that you can learn to use the system. So what are you waiting for? Your new clients are planning their weddings and birthday parties today, and they’ll be looking for you tomorrow. Will you be ready? Offer them the best combination of personalization and customization in the industry and watch the orders come in.