Personalized Candy Bars. By TOMORROW. Ask Me How?
That title caught your attention, didn't it? Well picture it on a personalized candy bar you are wearing as button (aka a small billboard) on your shirt. Do you think you'd attract some attention/interest as you went about your day.... at school, at the bank, at the office? This is just one of the incredibly simple but brilliant ideas one of our rather successful (but very modest) dealers has shared with us recently that we want to share with you. She says on days she's out and about, wearing that candy bar billboard pinned to her chest (or several clipped all down her purse strap), she'll hand out anywhere from 8-12 sample bars and business cards to inquisitive strangers. And statistically, with proper follow up (more on that later), 1 out of 7 of those will generate an order down the road.
The very bold statement "By TOMORROW." on your 'candy billboard' also promotes more questions: Doesn't it take a week or so to have them designed and created? Or at least a few days? Don't I have to order like 100 or something? If you have the right answers, (and OccasionOgraphy dealers certainly do!) you can easily turn curiousity seekers into prospects. Turning those prospects into paying customers is also not terribly difficult, but that's a topic for another day...
