A-Tisket, A-Tasket—Put OccasionOgraphy® in your Basket !
While OccasionOgraphy® products are ideal for starting a new business, many of our successful consultants actually incorporate the products into their existing business ventures, and gift basket companies are a very popular category. In today’s economy, differentiating yourself from the competition is extremely important—and they find that the extra oomph provided by providing Cherubs-N-Chocolate® personalized candy wrappers, SplashBands™ water bottle labels, Angels on Occasion® cards and invitations and MyMintos™ matchbook mint covers helps maximize profits with minimal effort.
The creation of custom gift baskets has been a booming home-based business for decades...and there is a good reason for it! People of all ages LOVE to receive these beautifully packaged treats. But if you’ve been to any craft fairs recently, or even walked around the mall during the holiday season, you know that this is a VERY competitive business – and everything starts to look the same. So if you’re in the gift basket business, consider taking your baskets (and hence your business) to the next level with personalization. This will QUICKLY differentiate you from all the prepackaged generic gift baskets... and your customers WILL notice the difference!
We’ve compiled a short list of some of the headaches gift basket artists commonly face... and how OccasionOgraphy® can help you chase them away!
Q: How can I stand out from the competition? So many people in my area offer a similar service.
A: Personalization is a key differentiator in your business. OccasionOgraphy® products offer something for every basket, person and occasion, and are perfect for orders of any size... from a single birthday basket to large corporate gifts. And when people realize that you’re the only person in town who can send Aunt Mildred a themed gift basket including A Field Guide to the Birds of Eastern and Central North America by Roger Tory Peterson and Virginia Marie Peterson, complete with packets of birdseed personalized with our colorful foil pouches and labels... you will quickly become their go-to provider for gifts for the whole family. Including personalization services will help you stand out from the competition.
Q: My profit margins are going down... and people are tightening the purse strings! I can’t justify raising my prices, but I need to meet my customer’s needs. Help!
A: While customers aren’t spending as much as they were, many are still willing to pay more for a quality, PERSONALIZED product. Since we’ve already established that personalization helps you stand out from your competitors, it also justifies a premium price for your consultation and design services. Personalization adds value to their product and transaction, and they will reward you with referrals and repeat business.
Q: My wine basket business is doing well, but I’m having a hard time finding a more specific niche. What do you suggest?
A: OccasionOgraphy® takes the mystery out of finding your niche. It doesn’t have to be a specific industry or event type (like banking or weddings); the personalization niche is rarely effected by industry changes and seasonal fluctuations. Because personalization is so easy with us, you can market to anyone! Think realtors, brides-to-be, corporate givers, or even churches and non-profit organizations looking to thank their members. If you aren’t already building a portfolio, start taking pictures of every basket you make. With time, you’ll have samples you can organize by event, customer or even color scheme. So if you want to be successful, don’t just specialize... personalize. And since OccasionOgraphy® has already done all the preparation for you, so you can just listen to the needs of your customer and help them choose and personalize just the right finishing touches.
Q: I'm having trouble getting repeat customers or referrals. How can OccasionOgraphy® help me make the most of each order?
If your gift baskets feature typical food and wine goodies, they are quickly consumed and your business forgotten. So when the sender or recipient goes to reorder, they may be stuck looking for your card in the junk drawer (or worse... sending business to your competition!). Personalized items, on the other hand, are often kept as mementos of happy days and celebrations. OccasionOgraphy® makes it easy to put your contact information on the back of your products so when they reach for the phone, they will have your phone number (or website) in hand. Consider including a copy of our beautiful catalog with each basket so your customers can peruse the designs at their leisure and start thinking of future orders. These small steps can pay huge dividends in protecting and growing your customer base.
Q: How can OccasionOgraphy® help grow my gift basket business?
OccasionOgraphy® personalized products make it easy to promote your own business! Next time you’re heading out to a tradeshow or networking event, bring samples of personalized candy bars, MyMintos, SplashBands, as well as pictures of prior designs that included personalized products. Create a bouquet of chocolate bars customized with your business name and information as a giveaway. although you cannot carry gift baskets around with you all the time, you can carry personalized candy bar or MyMintos samples, which serve to demonstrate your personalization capabilities while offering something with your business contact information.