OccasionOgraphy® Can Help Your Floral Business Bloom
The life of a florist is often idealized in our culture—countless television shows, films and novels paint the flower shop as a tropical oasis. A cool retreat from the bustling street—the domain of lovers and fastidious home decorators searching for the right bouquet. However, as those of you in the business know, all that beauty is created through hours of back-breaking, thorny labor. Florists report higher levels of job satisfaction than most of the population, but in today’s economic climate many florists are having a hard time making ends meet. Especially when big-box retailers and grocery stores are expanding their floral departments and undercutting prices.